JOB FUNCTIONS
• Develop and deliver short-and long-term direct-to-patient strategies and tactical
planning, including the annual brand business plan
• Act as the brand steward ensuring brand strategy is at center of all patient-related
promotional efforts
• Develop programs, services, and content to deliver the optimal experience for patients
while supporting brand objectives
• Effectively translate market research insights into promotional strategies and tactics
• Coordinate closely with Omni-channel marketing lead to build effective customer
engagement ecosystem
• Frequently interact and collaborate with many cross-functional team members including
Healthcare Professional (HCP) Marketing, Advocacy, Market Access, Commercial
Operations, Corporate Communications/PR, Medical Affairs, Regulatory, and Legal
• Develop and closely manage the patient marketing budget
• Oversee all agency relationships, execution, and timely performance
• Develop and deliver presentations to a range of internal team members (i.e, executives,
leadership team, sales)
• Ensure compliance with all relevant laws, regulations, and policies
JOB DESCRIPTION
• Provide leadership and mentoring support to other junior members on the marketing
team and support functions
• Strive for continuous improvement and embrace innovative ideas in daily work
Competency (Knowledge, Skills, and Abilities):
• Demonstrated ability to develop patient marketing strategy and execute/measure
promotional campaigns
• Experience in creating innovative and unique patient experiences
• Strong understanding of legal and regulatory environment in pharmaceutical
promotions, pharma industry guidelines, and other compliance-related issues
• High-level strategic thinking, with the ability to translate customer insights into
actionable marketing strategy
• Proven self-starter, able to work independently, able to handle full workload across
multiple projects
• Collaborates seamlessly across functions to build effective working relationships and
align on strategy and execution
• High level of self-awareness and understanding of the importance of self-monitoring
behavior for continuous improvement
• Strong analytical and critical thinking skills, demonstrated ability to be a proactive
thinker and to embody a solution-oriented mindset
• Demonstrated success working collaboratively in a complex matrix environment and
building sustainable and collaborative relationships with internal and external customers
• Ability to articulate and convey complex data and information concisely to internal and
external stakeholders
• Excellent written and verbal communication skills
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